Professional Home Staging services
Is home staging worth it?
Larimar's average stats for homes we've staged in the last 12 months:
4 days on market
108% of the list price
Compare that to current market trends in Southern California: about 30 days on market and 102% of the list price, according to Redfin.com.
Home staging is a proven marketing strategy that elevates the perceived value of the home in the eyes of potential buyers, resulting in higher offers and fewer days on market. Home staging is visual merchandising using the talents of trained stylists to ensure the home will appeal to the aesthetic tastes and needs of the targeted buying demographic.
Larimar Home Staging offers both occupied home staging ("occupied" meaning the homeowners or someone else will be living in the home while it's on the market) and vacant home staging. Our vacant staging service is only available for new builds or homes in which the homeowners and all others will have moved out of the home and taken all of their belongings with them prior to staging day.
Occupied Home Staging
Starting at $950*
2-hr consultation, 3 hrs of styling & 1 hour of photography
Vacant Home Staging
starting at $4,500
6 areas staged for up to 60-days, marketing photos included
For vacant listings, Larimar will visually merchandise the home using new, on-trend, furniture, art and accessories that we have carefully curated for our inventory. We are not staging homes using outdated, mismatched, worn-out junk scrounged up from garage sales and thrift stores. For staging to be effective, it must be done using quality, on-trend furnishings in excellent, new or like-new condition, and we've made a substantial investment in the assets we use to stage our clients' homes.
For occupied listings, we will do our best to style the home using exclusively what the homeowners already have in the home, or we may offer to rent additional items from our inventory, such as furniture, lamps, artwork and accessories. We never rent bedding, towels or throw pillows for occupied listings, but we will offer to select and sell those items to the homeowners. We determine on a case-by-case basis whether or not we will be willing to rent any of our assets for an occupied listing.
A home staging company is not the same as a furniture rental business. Home staging and furniture rental companies are entirely different industries and business models. Home staging is a real estate marketing service. Home stagers are not in business to merely rent out our assets. Furthermore, while many home stagers are talented interior decorators and designers who also provide separate decorating and design services (under a different fee structure), when home stagers are hired to stage a home, we are not engaging in a custom interior design collaboration with the home seller, listing agent, broker or investor. The selection of items that will be rented and the placement and arrangement of these assets within the home will be at the sole discretion of Larimar's expert stylists, who have been extensively trained in how to effectively market your listing to your targeted buyer. We at Larimar know how to arrange furniture to make rooms appear larger. We know how to draw the buyers' eyes to the selling features of a home, and downplay any perceived flaws. We know which colors photograph the best, and which palettes and styles are currently the most popular with your targeted demographic.
To help the home sellers prepare their house prior to staging day, Larimar also offers pre-listing consultations in which one of our designers will provide recommendations for paint colors, if needed, and other updates to the home. For occupied listings, this consultation will also include instructions for decluttering and neutralizing the home by specifying which items should be prepacked and removed from home prior to staging day.
Larimar's home staging services do not include implementation of the packing, cleaning, repairs, painting or other cosmetic updates, transporting any of the clients' belongings to storage, or putting any of the clients' furnishings back into the rooms and/or arrangements they were in prior to staging. Any necessary repairs and updates to the home must be completed prior to staging day, and the clients will be responsible for packing, moving, and storing their own belongings.
Larimar Home Staging is based in Rancho Cucamonga, CA, and we consider our immediate service area to be the valleys of the Inland Empire, but we are happy to serve most of Southern California. We will travel as far as 75 miles from our warehouse in zip code 91739, but please understand that our quotes for any staging service that involves our assets and trucks will reflect the costs of payroll hours for travel time and the fuel needed for our vehicles, as well as any other logistical challenges we may encounter.